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The National Coffee Association
and The Specialty Coffee Association of America conduct
annual surveys regarding coffee consumption each year.
The gathered data below can be extremely beneficial
to anyone wishing to start a business or just have an
insight on coffee consumption.
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The
Specialty Coffee Association of America (SCAA) |
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http://www.coffeeresearch.org/market/usa.htm |
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Results of
Gathered Data: |
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Nearly 52% of Americans over 18
years of age drink coffee every day. This represents
over 100 million daily drinkers. 30 million American
adults drink specialty coffee beverages daily; which
include a mocha, latte, espresso, café mocha,
cappuccino, frozen/iced coffee beverages, etc. |
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Average Beverage Price: |
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The average price for an espresso
based drink is $2.45 |
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The average price for brewed coffee
is $1.38. |
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Coffee Cup Consumption per
Day: |
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Men drink as much coffee as women;
each consuming an average of 1.6 cups per day. Women
seem to be more concerned about the price than men.
Among coffee drinkers, the average consumption in the
United States is 3.2 cups of coffee per day. |
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Average Cup Size: |
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The average coffee cup size is
9 ounces. |
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30% of the population drinks coffee
occasionally. |
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Time of day: |
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65% of all coffee is consumed
during breakfast hours, 30% between meals, and
the remaining 5% with other meals. |
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Preferences: |
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35% of coffee drinkers prefer
black coffee |
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65% prefer to add sugar
and/or cream |
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Motivations: |
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Women indicated that drinking
coffee is a good way to relax. Men indicated that
coffee helps them get the job done. |
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Miscellaneous: |
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The United States imports in excess
of $4 Billion worth of coffee per year. |
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Americans consume 400 million
cups of coffee per day making the United States the
leading consumer of coffee in the world. |
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On an average, 250 Cups of espresso
and coffee drinks are sold per day at almost any espresso
drive-thru business with a great visible location. (500
cups per day is extraordinary.) |
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Independent coffee shops manage
to sell 31% of espresso-based drinks, while the rest
is brewed coffee. |
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