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Depending on the location, appearance
of the structure, marketing and the overall understanding
of the business, espresso business owners make anywhere from
$60,000 to $1,000,000 a year in sales.
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The
first step would be to check with your local bureaucracy:
The following are bureaucracies that need to be contacted
prior to the opening of your espresso drive-thru business: |
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Local building
department |
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Department of
transportation |
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Health department |
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Business licensing
bureau |
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Sign commission |
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Fire marshal |
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Utility commission
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LOCATION.
The key to success is Location, Location, and Location - In
the Specialty Coffee Industry, location is the key to your
success. 75% of your Success is determined by your location.
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Building design
and signs: The design must be astonishing and attractive,
something that will attract attention and stand out from other
nearby structures. |
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A large menu board that can be easily read from at least 20
feet away. |
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A simple basic
item menu providing espresso based drinks and different types
and sizes at reasonable prices. |
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Proper equipment
layout is mandatory, in order to produce beverages fast and
efficiently. |
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Training: Owner
and Employees must be well trained in all phases of operation,
with importance on fast and correct drink preparation techniques
in order to keep the line moving. |
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The
Best Locations
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Commercial Zones on a high traffic
road, with easy access and visibility. Best locations
would be on a corner, providing high visibility. |
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Highly visible
and easily accessible Locations. |
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Convention Centers |
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Near Movie
theaters |
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Gas Stations |
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College/University
Locations |
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Keys
to a Successful Drive-Thru Business:
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Running
a successful drive-thru specialty coffee business is
not an easy task. Many factors and details are to be
considered in order to produce quality beverages and
deliver superior customer service. |
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Freshly
made ingredients, well-trained baristas, consistent
quality and superior customer service are all keys to
a successful drive-thru business. However, the primary
key to a successful business is the owner. A successful
drive-thru owner must have the following required skills:
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Solid communication
skills, Great leadership skills, Superior customer service
skills, Effective management skills, Goal Setting and
accomplishing skills, Problem solving skills, and Sales
skills |
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Great leaders
have goals, plans and visions for their business. They
are also able to share their goals and visions with
others. Great leaders are well equipped with breath-taking
organizational, communicational and motivational skills.
They know exactly what their vision is and have a solid
action plan for achieving unpredictable success. |
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Other important
keys to success include: An effective marketing strategy,
a drive-thru shop designed for speed and efficiency,
equipment layout, time management, the quality and taste
of your beverages, and continuous effort and dedication. |
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